Google Business Profile Optimization Checklist (2026)

Your Google Business Profile is often the first thing customers see. A fully optimized GBP can double your local visibility.

Claim & Verify

Claim your listing at business.google.com and complete verification via postcard, phone, or email.

Choose Accurate Categories

Primary category should match your core service (e.g., 'Plumber', 'HVAC contractor'). Add relevant secondary categories.

Complete Every Field

Hours, services, service area, description, attributes, and products/services sections should all be filled out.

Add Photos Weekly

Businesses with 100+ photos get 2x more direction requests. Show your team, trucks, completed jobs, and office.

Post Updates Regularly

Weekly GBP posts about offers, seasonal services, and project completions signal an active business to Google.

Generate Reviews

Send review links after every completed job. Respond to all reviews—positive and negative—within 48 hours.